Nine ways to show your reviews on any website with one line of code — and star-rating markup so search engines read your rating too.
The reviews you've worked for mostly sit on Google, read by whoever happens past. Meanwhile the people on your own website — the ones actually deciding whether to book, buy or ring — may never see them. The widgets close that gap: nine ways to put the reviews you already have on the website you already have. A wall of them next to the booking button does more convincing than any paragraph you could write about yourself.
It takes one line of code, on any website. WordPress, Squarespace, Wix, the site someone's nephew built years ago — if you can paste a line into it, it can show your reviews. There's no plugin to install and nothing to keep updated; new reviews flow through on their own.
Nine shapes, because websites differ
A wall, when you want a page that says look how many. A carousel, for a homepage short on room. A spotlight, when one review puts it better than the rest ever could. A badge for the footer, a floating bubble that sits quietly in the corner of every page — and more besides. Which is right depends on the site you have and the room it can spare, which is exactly why there are nine and not one. None of it means rebuilding anything: you pick a shape and paste the line.
You decide what shows
There are three ways to choose, and you can be as hands-on as you like. Set a minimum rating and let the widget run itself. Filter by keyword, so the bathrooms page shows the reviews that mention bathrooms and the boiler page gets the boilers — the same pool of reviews, sorted onto the pages where they belong. Or hand-pick them one by one, if only your favourites will do.
And any review you'd rather not show stays out. Worth being clear about what that means: it stays off your website. It still exists on Google, where it always was — we can't remove reviews from the platforms, and we won't pretend otherwise. But your site is yours, and nothing obliges your homepage to give top billing to your worst day.
The part search engines read
People aren't the only ones reading. Every widget carries star-rating markup: your rating, stated in the format search engines understand. There's nothing to configure — it comes with the widget. It's what makes it possible for stars to appear beside your name in search results.
Possible, not promised. Whether the stars actually show is the search engine's decision, and anyone who guarantees them is guessing. The markup is the half we control: your rating, declared properly, in the place they look. The other half belongs to them, which is roughly how everything to do with search engines works. What we can say is simple: a rating they can read beats one they can't.
One page with your Google button, logo and recent reviews, on a short link we host. Make a code per place: the counter, your invoices, one per van, and track each separately. A scan counts a tap on a review button: intent, not proof a review was left.
Google, Trustpilot, TripAdvisor and Facebook in one place. Google arrives every hour through an official connection to your Business Profile; the other three update daily. Filter by platform, stars or what still needs answering, and see the photos customers attached. Video testimonials and private feedback land there too.
Nine ways to show them: wall, carousel, spotlight, badge, floating bubble and more. One line of code, any website. Set a minimum rating, filter by keyword, or hand-pick them. Star-rating markup comes with it, so search engines read your rating. Any review you'd rather not show stays out.
A PIN-protected link for the counter: your Saturday team can stamp cards without touching your account. Any phone or tablet does it: no new hardware. Points are typed in or worked out from the spend. A mis-tap can be undone for fifteen minutes, and every stamp is logged.
Put your domain on the site when you're ready: we give you the DNS records, the certificate is automatic. Visitor figures are ours: how many came and what they looked at. No cookies, no IP addresses kept, no cookie banner. We can set up Google Search Console too.
Articles are planned around your Google categories, your town and the places you cover, then written from your reviews, quoted as the customer wrote them. Every three days, weekly or fortnightly, whichever you pick. Posts land as drafts. If your blog is on WordPress, they publish there instead.